Sunday, October 25, 2009

Publicizing the Holiday Art Market

I am compiling a list of what we can do to spread word about the Holiday Art Market. A lot of the ideas on this list are kinda obvious, but once the holidays come around I know we get busy and doing a lot of this slips our minds. So this is also like a checklist. Feel free to add your own ideas!

- Have BCA do a press release
- Post an announcement on your Front Porch Forum
- Post an announcement on other local event websites (e.g., City Halls events, WhoFish, etc.)
- Post an announcement on Facebook / MySpace / Twitter etc.
- E-mail everyone you know.
- Flyer up a storm! Everywhere from schools to coffee shops to retail shops on Church St to local galleries.

Friday, August 28, 2009

Magic Hat Event

ON Sept. 9th! Hope you can make it.


Sunday, June 28, 2009


Who can think of solutions for the alley way? Should we have more artists in it, abolish it and make our number smaller?

Suggestions welcome.

Saturday, June 13, 2009

The Church Street Market Sidewalk Sale

I am in progress with the market joining with the sidewalk sale (July 29-31), probably one or two days in front of the Firehouse and in the alley way - I would like to gage an interest in participating! Send me an email/make a comment if so.


Friday, May 29, 2009

Events on Church St Marketplace

I thought it was useful for us all to have an idea of when the popular events happen on Church St this year. That way we can plan ahead and know which Saturdays there may be more shoppers out and about. If anyone knows about other major events going on downtown feel free to add them to this list.

Burlington Farmers Market begins, May 9
Key Bank Vermont City Marathon, May 24

Burlington Discover Jazz Festival, June 5-14
LCI Fishing Derby, June 20-22
Green Mountain Chew Chew Festival, June 26-28

Vermont Pride Parade, July 25
Church Street Marketplace & Downtown Sidewalk Sale, July 29-31

Festival of Fools, August 7-9

Outright Vermont Fire Truck Pull, September 5
Burlington Criterium, September 7
Annual South End Art Hop, September 11-12
Marketfest Street Festival, September 11-13
Latino Festival, September 19

UVM Homecoming & Family Weekend, October 2-4
Spirits of the Tower (Ethan Allen Park), October 17
Halloween Parade/Celebration, October 24

Sunday, May 24, 2009

Advisory Board

Please post a comment to this post if you would like to be part of this group!

Saturday, May 23, 2009


Everyone participating in the Artist Market ultimately wants as many opportunities as possible to showcase and sell their artwork. The market offers a chance for local artists to make a significant seasonal contribution to their income and BCA wants to help every artist be as successful as possible.

There was confusion about BCA’s role in the market … ?

Many of those participating in the meeting want to begin and end the season simultaneously with the Farmers Market, along with hopes for more transparency and communication when dates are cancelled or changed.

It was the overriding opinion of many at the latest meeting not to re-jury every year. Though annual juries are an industry standard, those who have been participating for multiple seasons are pushing for seniority in both the selection process and space assignments.

On that note, the location of each artist’s space was a major topic of discussion. Other than assigning spaces based on seniority, some are hoping to stay the same space each week. There were also questions about varying the size of the space based on need, then breaking down rent to correspond to that size.

Because of the strong feelings on logistics of the market itself, we discussed creating a market advisory board to collaborate on internal issues regarding its administration.

In response to those hoping to have meetings more frequently, we’re scheduling another meeting in the next few weeks and invite anyone to attend and offer input.


Name and email address included
Linked to website
Made list of websites for people not currently linked
Jen, Terry, Shanley
Is it possible to get a more current photo?

Mission Statement
Read mission statement
Why don’t artists have input?
Comment on mission statement?
“This juried market” should be added
Gives it credibility to say it has been administrated by BCA
Like the way the bottom mission statement sounds
“Marketable space” sounds ugly
Re-read second mission statement
“An effort” (changed)
“Visual culture” preferred to “visual vitality”

Artists will be receiving a membership card for BCA

Mission Statement
Adds visual? culture
Enhances culture?
Visual and intellectual culture?
Adds vibrancy? Diversity?
Visual arts?
Vibrant visual arts culture
And adds a vibrant and diverse visual arts culture?
Enhances a vibrant….?
The vibrant?
In Burlington?
And enhances the vibrant and diverse visual arts culture in…

Dining card, membership card, welcome
20% discount to events, etc.
Let Amanda know if you don’t receive membership packet
Too many emails asking for money/donations
We (BCA) depends very heavily on membership
We receive 15% of funding from the city of Burlington, the other 85% comes from grants, etc.
Solicitations could be timed better
Any membership questions?
Boutilliers is on board

Excel Spreadsheet
Discussion as responses
Largely unhappy with Market Season
Should start and end with the farmers market
Fine art may not sell as well in the cold—may not be lucrative to sell fine art in the cold
People all have the option to not start if it’s too cold
May be possible to do well at the beginning of season
Winter farmers market is packed
One time in October it was freezing with ice and the sales weren’t really affected
Early birds still buy on poor weather days

Main Source of Income?
Make distinction between “hobby” and “part time business venture”
Some people are all things during the course of the year
How many artists are supporting themselves completely from market?
Many artists depend on one income
Can shift direction of market to suit needs

Capable of Providing…
Hard to answer
Seasonal affects answers
“Main” income
Market can be a significant contributor for 20ish days one year (seasonal income)
Don’t make money when it’s not the market season

Rejury Every Year?
Largely no
Why should we rejury?
Market is extremely competitive, and needs to stay competitive and stay new, and needs to constantly reinvent itself
Some people copy and sell the same exact thing every single year—give something new!
Two year jury process?
In two years, it’s fair for BCA to ask for something fresh
But BCA keeps same people year after year
People need to be evolving
But if it sells, why should it change?
If things keep selling, why should the artist diversify?
How can we diversify in a 10 x 10 space? Not enough room
Difficulty of working in a small space
Get grandfathered in?
Rejurying costs $$$
Artists should be on the jury (conflict of interest?)
It’s always a conflict of interest?
Is the jury double blind?
If you’re juried in for three years, can you get grandfathered in?
How to prevent stagnation?
Prevent too many reproductions
Which is why BCA rejuries
Jury process is very time consuming
Need an advisory board to regulate (e.g. if someone is consistently late)
Juried applications—BCAs is easiest of all she’s done
The city is familiar with local artists and their work
Everyone puts in what they want to on the application
Submission materials—have it all digitally fused?
Include samples if you want to make it low-impact
30/60 people applied
Jury process is very stressful for the artist
What is the jury basing their opinions on?
Jury judges work on criteria, and it’s not personal
City should make room for all the artists
A lot of politics (real estate and money)
It’s only fair to know who is on the jury and what their credentials are
Nobody prefers an anonymous jury
It would be interesting to have a juror not on BCA
It’s assumed that one jury will be sympathetic to people known in the BCA community
Some jurors are not comfortable releasing their identity
Different jurors for each medium to “keep it honest” ?
Altered submission of new direction the artist is interested in exploring
Why should artist show new things when there isn’t enough space?
Jury should come arount to market
Real estate—issue in market—TOO SMALL!
Different sized spaces for different artists
Price is dependent upon booth size
Do a 6 x 6 and a 10 x 10
4 x 4 possible?—opens up more for people who want bigger
Price range?
Three years ago, artists thought parks and rec would be approached—what happened then? Record of that meeting
Can we have a conversation about having more space?
In March, heard about farmers market leasing a larger area of park
BCA owns patio and alleyway
Artists market had sprawled on space, which was not paid for
BCA leased some of one space that was planned for the farmers market
Alleyway will be used to higher potential
Possibility of sixth space?

Cost of Leasing Space
Verbal agreement vs. actual price
In terms of costs accrued in running one market, BCA is fighting hard to lease space that they’ve already used
Artists willing to pay more money for more space
More space should cost more (10 x 10—more expensive)
It’s really expensive to lease more space in the park

Art Committee Form
Is BCA a non profit?
Yes, 100%
For some artists the market is about showcasing work, not just making money (but the city is just concerned about money)
Park is a multi-use park
There is a lot of the park that is not being used
Farmers market has advisory board, artists market should have an advisory board

Start of season, end of season, mid-season (January)
Better—in May there is nothing that can be changed by meetings

Advisory Board
Internally formed or should market manager be there?
Market manager should chair the board
Meeting just to discuss Advisory Board
Name positions and delegate
Need a liaison between artists market and BCA
Need a go-to person in group to communicate with manager

Do You Have a Permanent Space/Would You Like One?
Pay for season?
Needs to be consistency
Customers want to know where people are
Best to have a permanent spot
Many people get pushed around
There should be a list of who is showing up
Map should be the same
There should be a map with numbered spots that do not change
Is there a list of subs? (B-list?)
Farmers market has three types of vendors, so should artists market
Showing up and waiting or having your space given away
Posting on the internet
How many people are going to be at market, what the space will be like
Even just an estimate
10 or 12 regulars should have their own, personal spot
Anywhere between 7:30 and 8:30 to set up by 9:00
Some people just don’t show up on time
Sometimes people set up and get moved afterwards
Little flags or spray painted marks sectioning off different people’s spots
Everyone can handle their own 6 x 6 spots
Who makes the rules about how the market is laid out?
If there were not so many people in the middle of the donut it would not be a terrible thing
People don’t show up but are on the list
Should have a chance, ??en should be out
What’s up with the list and how it gets to Jeremy?
Everyone should have their own copy of the list
Weekly people?
Having two sessions—helpful?
Deposit down for second season so they have a chance to earn the $$
Should know by March
Is BCA making the same commitment as artists?
BCA has various commitments
But they shouldn’t double book the artists market
Multi-use patio
It shouldn’t be on Saturday’s because it’s the artists market
Festival of Fools
Who do we gripe to about Festival of Fools canceling artists market?
Does Festival of Fools have to happen Saturday morning?
Negative verbal feedback from customers about Festival of Fools
BCA should provide spaces for artists that have been displaced by Festival
Festival should be displaced, not artists
Who is the “higher power” making the decisions about moving the artists?
Commitment from artists should equal commitment of BCA

Don’t double book space
Festival of Fools should be in October
What is the follow up about being kicked out by Festival of Fools
Meeting with market advisory and BCA about space
Patio is a valuable resource for artists
Who are the forces? that make decisions?
Artists feel disrespected by BCA—should know up front about events that may displace them
Communication should be improved
Sarah Katz etc seem like the great and powerful Oz
One should come to meetings and come to the artists market at least once
Feel like second class citizens

To prevent artists from being cancelled by rain
10 x 10 spots would make the market smaller
Need more real estate to prevent the number of vendors from being reduced
Rules given by the city regarding fire code—limits the space that’s available
We can’t spill the way that we used to
Why can’t we buy more space?
Per square foot artists pay more than farmers market

More Space
It sounds like artists should know the plan/map
It sucks that it evolves (spots should be concrete and permanent)
What makes Jeremy an expert?
“Official start day” is May 23
It’s hard to plan set up when you don’t know where you are setting up
Map for every single week of the farmers market
Gaps should be filled
Emailed the day before the market
Market advisory committee could be responsible for map
Macintosh software
Password protected private blog
Map could have numbers, different list each week with different numbers for each person
Market added tomorrow (commencement weekend)
It’s free, people who made other commitments (sorry)
Have patience in this week and next week to figure out spots that work well
This conversation should have happened a month ago
Why is this meeting the day before?
Week from now, meeting with Jeremy to discuss spots
Should be a meeting outside of market time so everybody has an input
Should just discuss on Saturday so we don’t take up time
Need a meeting before second session?

Space Issue
Need to meet again to follow up

Space Meeting
Artists need an explanation of how and why things work the way they do

Bigger spots, various sizes, permanent spots
Space task force
So everybody doesn’t have to come to meeting
On site market manager needs to care more and take more responsibility
He should be doing more
Assign spaces ahead of time
Finalized list every Thursday
Should be emailed to Jeremy so he can have it set up
There are always changes and cancellations
Spots should be assigned
Don’t reconfigure—sometimes many people don’t show up (work can be affected by weather)
No one knows who is going to show up
One chance and you’re out
There’s no perfect answer
Huge difference between small group and large group
Artists want to know beforehand who will be there
Second string to fill spots
But second string work is not up to par
Stowe farmers market (e.g.)
Day vendors who come to see if there is a cancellation to prevent there from being empty spots
Meeting within the next month to hash out extra issues

Advisory Board
Meetings should be scheduled around people with more prominent roles schedules